Newspaper Archive of
Tri-County News
Kimball, Minnesota
April 15, 2010     Tri-County News
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April 15, 2010

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Page 2 In the "olden days" when we had three network channels on television, and when younger chil- dren often were the remote control, advertisements were an annoy- ance during your favorite TV show. Print ads were ignored on the way to what we really wanted to read. Now that I&apos;m in the newspaper business, I see ads in a whole new light. Ads are good indicators of the health of a company. Those busi- nesses who advertise regularly and well, are viewed as strong and vibrant. Bad ads reflect poorly on a business. Even worse, though, the lack of an ad where one is expected makes readers wonder: is that business doing okay, or is it even still in business? I can't think of any family, busi- ness, or community that has not been significantly impacted by the national and regional econ- omy in past years. The newspa- per business is no exception, and advertising revenues everywhere have taken a big hit. Some for- mer advertisers are out of busi- ness, others have slowed down or stopped advertising. This can be especially hurtful to small businesses, including ours. While subscriptions pay much of the cost of mailing the newspaper, it is advertising that pays to create appealing ads, type and proofread content, take and edit photos, and lay out all these pieces each week in an attractive and sensible way. It is Spring is definitely advertising money, literally selling space in the newspaper each week, that pays for lights, heat, software, and all the other regular expenses. And advertisers pay for full color, when we have it. This is whywe are truly grateful each week, and each month with special issues, for our advertisers - each and every one of them. Even more, though, we're happy that they understand the value of advertising in general, and adver- tising in their own community in particular. Over the years we've noticed that some people think that organiza- tions or schools pay us to put pho- tos and stories in the paper. Nape. All the sports news (and fantastic photos), school news and accom- plishments, business briefs, bene- fit announcements, class reunion and other community notices, are all run at no cost to those who sub- mit them. We (and our advertisers) pay the cost of producing and print- ing that material. Here's another way to look at it: without our advertisers, your annual subscription to the Tri- County News would be closer to $150 instead of $30. My point is two-fold: I hope you'll (1) take note of our adver- tisers each week, and thank them when you can for supporting what you're interested in seeing in the paper, and (2) view ads in a new light. They're a necessary - and desired - part of the newspaper! here! Linda Eisenreich shared several photos of goldfinches she shot in her back yard Monday afternoon. Thanks, Linda! The American goldfinch moults twice a year, and their color of the feet, legs and bill changes at moult- ing time: dark grayish-brown in winter, and buffy yellow-orange during breeding season. They breed later in the summer when thistle seeds and down are abun- dant. Goldfinches prefer thistle (nyjer) and sunflower seeds, and they will visit any feeder. They are acrobatic and can hang upside down to feed, if needed. Opinion Thursday, April 15, 2010 Tri-County News * Kimball, MN Jill Pertler "Slices of Life" Ihe life of a lone sock Everyone knows about lost socks. You can hardly do a load of laundry without coming out at least one sock short. At my house, one sock short is an optimistic prediction. We buy socks in pairs. We wear them in pairs. We take them off and throw them into the laundry basket in pairs. They travel from washer to dryer - presumably - in pairs. Things don't always work this way. Somewhere during the jour- ney from dirty to clean, socks dis- appear. I've got my own theories. I imagine errant, adventuresome socks hitchhiking their way to Dis- neyland; depressed, I-don't-want- to-be-here socks who, after much soul searching, decide to end it all; sock fights about blatant infi- delity leading to sock divorce and (finally) wide-mouthed dryers coming to life at midnight in order to enjoy a late night sock snack. I could share these ideas with you, but then you'd understand how my mind really works. You'd probably glance at me cross-eyed and feel the need to avoid me in deserted parking lots. Best to keep my theories to myself. Socks are meant to be near feet. Trouble is, feet practically always come in pairs. You don't often hear about someone losing a foot in the laundry. So we have a quandary about the laundry: what to do with all those extra, unmatched, (perhaps forlorn) and abandoned socks? While practical, it isn't con- ventional to wear one brown sock and one pink sock. People might glance at you cross-eyed. As far as socks go, matching is imperative. It's all about appearances. Which is why I keep my lone socks out of sight - but never out of mind. I have a drawer reserved for widowed socks. Each time I do the laundry, and end up with a single sock, I head to TheDrawer, seeking a match made in heaven. Some- times I find one. Those are the good days. Other times, I add Sir Sock ito The Drawer. Sock by sock the drawer fills to capacity until it is so full that I have to engage in the unpleasant task of removing the most unmatchable socks to make room for the new recruits. Socks are born to, live to, and love to be worn on feet - soak- ing up sweat and cushioning our stride. But there are other respect- able jobs for hard-working sin- gle socks. Many are conveniently located in my bathroom. Socks losing their safe harbor in The Drawer move to the cupboard under the sink, where they sit with the Windex, scrubber brush and clinging toilet bowl gel. These socks work well for wiping up all types of bathroom messes (except that one)! I am talking about wip- ing bathroom appliances, walls and the floor. It's a respectable way to go out - by doing something useful. I wouldn't be Scandinavian if I didn't believe that. My socks want to leave on an up note. If that means clean- ing grub from the bathtub, so be it. When this final task is done, I hold a wet and dirty sock. I could head to the laundry, but I realize a match is not forthcoming. Besides, that's where this sock's trouble started in the first place. Logic dic- tates one action: I help my sock go to a higher place by lowering it into the garbage. After that, who knows? I like to think my socks move on to a freer, friendlier frontier - one where feet aren't always in pairs and lone socks are welcomed with open arms as distinguished members of society. They spend the day hob-knobbing with penny loafers or maybe cud- dling up with a manicured foot. Oh, there I go again. Please don't look at me cross-eyed. Jill Perfler is a syndicated col- umnist and award-winning free- lance writer Working with graphic designer Nikki Willgohs to pro- vide writing and design and other marketing services to businesses and individuals. You can check out their Web site at <http://marketing->, or e-mail Jill at <>. POSTMASTER: Send address changes to the Tri-County News, P.O. Box 220, Kimball MN 55353. The Tri-County News (USPS 639- 180) is entered at the Post Office, KimbaLl, Minnesota 55353, as Periodi- cals. It is published Thursdays by the Tri-County News, Inc., RO. Box 220, Kimball MN 55353, Stearns County. LOCATION: Our office is at 70 Main Street South in downtown Kimball. Weekday office hours are Monday 9 a.m.-5 p.m. andTuesdaythrough Fri- day 9 a.m.-2 p.m. Our telephone and fax number is (320) 398-5000. E-mail can be addressed to <news@tricounty news.MN>. Our Web site is <www. tricountynews.A4N>. We also have a drop site at Erti Hardware Hank in downtown Watkins. DEADLINE: 2 p.m. Monday. RATES: Subscription rates are S30/year ($20 for age 62 and old- er) in Minnesota; S40/year ($30 for seniors) elsewhere in the U.S. Single copy price is 75 cents. STAFF: Jean Doran Matua, Editor and Publisher Sue Hughes: Creative Designer Maxine Doran: Admin. Asst. Marguerite Laabs: Photographer The staff of the Tri-County News recognizes that it has a responsi- bility to report the news accurate- [y and fairly, and that it is account- able to the public. Please contact our office if you feet we've fallen short of that objective. LETTERS: The Tri-County News welcomes letters promoting the ex- change of ideas and opinions. To be considered for publication; letters should address a topic of current or genera[ interest. Pnvate thanks, po- litical self-promotion, libelous let- ters, or letters denigrating character or reputation will not be published. All letters must bear the writer's sig- nature, address and telephone num- ber. We reserve the Hght to edit for clarity and readability. LEGAL PUBLICATION: The Tri- County News is the publication of record for the city of Kimball, Independent School District #739, Clearwater River Watershed Dis- trict, Stearns County, and the Townships of Fair Haven, Kingston and Maine Prairie. RECYCLING: The Tri-County News is printed with soy inks on recycled paper whenever possible. We encourage recycling. COPYRIGHT: All content herein is the property of the Tri-County News and is protected by U.S. copyright taw; content may not be reproduced without our written prior consent. We are proud to be a member of: Minnesota Newspaper Assoc. Kimball Area Chamber Kimball Area Historical Society Stearns County Press Assoc. 2009 MNAAward for Best Self- Promotion Ad; 2008 MNA Award for Best Advertisement; 2008 Award for Portrait and Personality Photography; 2007 MNA Award for Advertising Excellence; 2007 MNA Award, Best Information Graphic; 2006 MNAAward, Classified Adver- tising; 2004 MNA Award, Advertis- ing Excellence; 2000 MNA Award, Best Loca[ News Story. 2010, Tri-County News TCN Office Hours: Mondays, 9 a.m.-5 p.m. Tues.-00-ri., 9 a.m.-2 p.m. Call for availability at other times