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Tri-County News
Kimball, Minnesota
December 1, 2016     Tri-County News
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December 1, 2016

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PAGE 5 ......... ............... December 1, 2016 Schoenecker built an empire, remembered roots By lean Doran Matua, Editor He is sometimes referred to as "Diamond Guy," but not for any nefarious reasons like gambling or other mischief. No, Guy Schoe- 'necker has been amazingly suc- cessful at business, and that has earned him the monicker "Dia- mond Guy." It may well have orig- inated when he was in college at St. Thomas University and his first business was a selling engagement diamond rings to other Tommies, especially World War II veterans returning to university, at a frac- tion of retail prices. No matter the origination, it .would seem that Schoenecker has well earned the designation. Schoenecker died peacefully at "his home Tuesday, Nov. 22. He had a number of medical issues, but reportedly never complained. Schoenecker grew up in Eden Valley. His family owned a hard- ware and furniture store and three funeral homes. He began helping his father in the funeral business at age 15. Working in a small town, he said, where everyone knows everyone, customer satisfaction is crucial. This would form the core of his business life and, especially, his BI empire. After graduating St. Thomas University with a bachelor and a law degree, Schoenecker saw a need and started a business to fill it: two discount furniture stores for his GI friends who needed to fur- nish their new homes for their new families. In the '50s, his jewelry and furniture stores evolved into a consumer loyalty business. He translated the consumer incen- tives (dishes for buying gas, for instance) into employee incen- tives to improve customer ser- vice. Schoenecker's first client in this new venture was the Red Owl chain of grocery stores and its founder Ford Bell. Bell had been a store customer of Schoenecker, and Bell asked him to help with employee morale in his stores. It was quite successful. Schoenecker found it was more rewarding to be in retailer incentives than in retail itself, so he closed his stores and created Business Builders which later became Business Incentives (BI). His BI empire, at the time of his death, included 1,500 employees in more than 140 countries around the world. The business has won numerous prestigious awards. Schoenecker was not all-busi- ness, though. He was a devout Catholic who incorporated the concept of tithing into the bud- get at BI. The Schoeneckers Foun- dation has awarded hundreds of scholarships to St. Thomas stu- dents over the years. He received the Distinguished Alumnus Award in 1993, and an honorary Doctor of Laws degree in 2009. In 2008, profiled in Twin Cities Business, Schoenecker was lauded for his business acumen. "He has kept his company growing by adjusting nimbly to changes in customer demand. But for all the Inllllr Dec.5-9 Please call at least one day in advance. Meals may be picked up. Monday: Swiss steak, mashed potatoes, peas & car- rots, bread/margarine, pineap- ple, milk. Tuesday: Honey mustard chicken breast, baked potato/ sour cream, green bean casserole, bread/margarine, cake, milk. Wednesday: Lasagna, Califor- nia blend vegetables, peaches, gar- lic bread/margarine, cookie, milk. Thursday: Pork loin, whole potatoes, buttered cabbage, din- ner roll/margarine, fruit crisp, milk. Friday: Pub house fish/tartar sauce, au gratin potatoes, mixed vegetables, bread/margarine, slice pie, milk. Suggested donation for those 60 or older is $4, under 60 is $7. Eden Valley diners are served at the Civic Center (attached to the city offices building), and should reserve a meal by calling The- resa Schlangen at (320) 453-8375. Watkins diners are served at St. Anthony Manor, and should call Peggi Gohman at (320) 764-5615 for reservation by 1 p.m. the day before your meal. Both sites serve at 11:30 a.m. Mon- day through Friday. This service is through Lutheran Social Ser- vice, funded in part by a contract from the Area Agency on Aging with funding from the Federal Older Americans Act through the Minnesota Board on Aging. Kimbal " " " Dec. 5-9 Monday-"500"; Reserve Your Christmas Meal: BBQ rib- let, O'Brien potatoes, Scan- dinavian vegetables, wheat bread, ice cream. Tuesday: Taco salad: beef, cheese, lettuce & tomatoes, bread- stick, applesauce, ginger snap cookie. Wednesday-Pie Day: Chicken chow mein over noodles, steamed white rice, Oriental vegetables, Mandarin oranges, pie. Thursday-National Brownie Day: Baked pork chop, baked potato w/sour cream, mixed veg- etables, dinner roll, frosted white cake. Friday-Bingo: Western chili, lettuce salad, honey-glazed corn- bread, sliced pears, pumpkin pie enough players 1% milk is served with every meal. Menu is subject to change. As of Jan. 1, 2014, suggested contri- bution for persons 60+ and volun- teers is $7.50-$4, or what you can afford. Guests under 60 pay $7.50. REMINDER: When there is a choice of entree on the menu, you will receive the first one listed UNLESS you notify us. The cof- fee pot is on by 11:15 a.m. every Wednesday. For more information, call Rosalea Hoeft at (320) 398-2211 ext. 13, between 10:30 a.m. and 1 p.m. Gift dining booklets are available at the Senior Dining Site and the Harvest Bank in Kimball. Partially funded under contract with the Central Minnesota Coun- cil of Aging as part of the Older Americans Act and administered square, by Catholic Charities of the Dio- Euchre anytime there are ceseofSt. Cloud. changes in technology and service offerings that BI has undergone, 'the fundamental philosophy has not changed.' Schoenecker says. 'There's still a lot of Eden Valley in BI.'" Indeed, Schoenecker has main- tained a call center in Eden Valley that is one of the largest employers in town. Christmas Drama, Ertl Family Benefit "An Ostrich in The Pear Tree," a humorous Christmas drama by Carol and Nathan Duff, will be presented at 7 p.m., Friday and Saturday, Dec. 2 and 3, and at 2 p.m., Sunday, Dec. 4, at River of Life Assembly of God in Cold Spring. A free-will offering will be taken to benefit the family of Alayna Ertl. Hiding out at the Pear Tree Inn, Psychologist Dr. Terri becomes involved in the lives and struggles of several individuals. Though she can't control the urge to fix every- one's problems, she helps the fam- ily come up with a plan to do a live Nativity. During the last-min- ute preparations, they realize that they need to remember that life's true meaning comes from God's gift, His Son, who will direct our paths. River of Life Assembly of God is located at 22881 178th Av., Cold Spring. For more information, please call the church at (320) 597-7777, or go to: www.river "An Ostrich in The Pear Tree," is produced by special arrangements with the Eldridge Publishing Company. Join us at River of Life Church for our Christmas ser- vices, Saturday, Dec. 24, at 3 and 4:30 p.m., Sunday, Dec. 25, at 10 a.m. 22881 178th Ave. Cold Spring, MN 56320, (320) 597-7777, www. FARM EQUIP & LAND We Know Values! Auctioneers Real Estate Brokers 320-274-5393 Since 1935! Ellis, Owner t us on facebook, too! Pick up a copy nearby: Watkins South Haven Jack's of Watkins South Haven Sports Stein's Thriftway Foods(Tesoro station) ml ston Kingston-Mini-Mart Eden Valley Ugly Tom's Kimball Casey's General Store Gohmann's Foods Knaus Sausage House Tri- County News Or subscribe and have it delivered to your mailbox eac