Newspaper Archive of
Tri-County News
Kimball, Minnesota
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December 24, 2009     Tri-County News
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December 24, 2009
 

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Page 4 Opinion Thursday, December 24, 2009 __ " .::::)TriiC  un. Ns ..Ki.ball.:,.:MN):: I&apos;ve learned a lot in these past ten years as publisher and edi- tor of the Tri-County News. About our communities. About myself. About the newspaper business, and about business in general. The one thing that I know is essential, especially these days, is the ability to roll with the punches and to adapt as needed. In the past year, several giants in the publishing world (century- old newspapers and popular mag- azines) went out of business. Many more are teetering on the brink. It's not that newspapers and mag- azines are losing their usefulness, but the way giant newspapers and media chains have been run for decades may be outdated. Community newspapers have hung on strongly, even in the tur- bulent economic times in which we live, for a number of reasons: We're small and easily can adapt to market needs, new tech- nologies, and a fluctuating econ- omy. Think of us as the limber, small guy on the football field who can dodge and run circles around the behemoths out there. Mosf of us are independently owned and not just a cog in a cor- porate wheel. We're not here at the whims of a chain that governs what we can and cannot do. And no one else is going to sell us off or close us overnight. Nobody can do local news like local newspapers. Community newspapers are still here because we're still rele- vant, and still needed. But we have to stay limber, learn new tricks, and adapt. Fortu- nately, learning new tricks is kind of my specialty. The Tri-County News has been on-line as long as I've been involved with it. We've recently made a commitment to do it even bigger and better, serving both our readers and our advertisers in ways we're still learning about. You may notice that the Tri- ............... ........... : B Jil| Pert)er__ ......... ............................. "Slices of Life" Ambivalent about hockey? Adaptability 1s the name of the game Jo,n the team (and stay warm) leaner each week too; this week's I've never been" much of a These little people, who can an exception. The reality is that hockey fan. For someone living in hardly stand up on skates at the advertising drives content in the northern portion of the country beginning of the season, are able newspapers; in other words, the where winter lasts for at least half to skate fluidly just a few months space we sell to advertisers pays the year, this is a bold confession - later. Theylearn the coordination of for the remaining space for the not usually shouted from rooftops, handling the stick and puck at the stories, photos, and other content but whispered discreetly on dark same time. They learn to skate as our readers love. As advertising street corners, fast backward as they can forward. space shrinks, so does the space I'm not awinter person. The cold They learn to pass and dig and stay for everything else. (Subscription months of December and January onside. They learn to rely not only dollars help to pay for postage for are enough to get my long undies on themselves, but their teammates delivery of the newspaper each in a bunch. The only thing worse is and coach as well. week, but not for printing or for the knowing that I've still got February Probably just as important as content in the paper.) to cross - and everyone knows Feb- anything else, they learn to enjoy So, the Tri-County News is ruaryis the longest month, our long, cold winter. And they help adapting yet again, with a well It's only logical, then, that sit- their morns do the same. thought-out experiment that we ting in a cold, ice-filled arena didn't A few years ago, I entered the hope benefits us all. make my top 10 to-do list. world of hockey as a novice. I've Starting in 2010, the Tri-County But, life has its way of throw- learned a lot since then, and am News on the third Thursday of each ing us a flying puck now and again, proud to say that I no longer con- month will be sent out to every- I have four kids. Two already play sider myself a total rookie. I know one in the area, just as this week's hockey and a third is most likely on my fair share about a world where paper was. the horizon. Can you say icing? Zamboni is king. I've learned to We're hoping that this will be a As any parent will attest, once appreciate a perfect pass and a well- win-win-win proposition: you have children, your life is no executed play. I've learned about Advertisers win because their longer your own. You share it with breakaways, blue lines, high stick- message reaches more people, your kids. This is why you became a ing, the five hole, icing, hat tricks, Readers win because they get parent. If your kids want to explore going top shelf and weekend jam- thicker papers with more to read. a certain hobby or sport, and it is borees. Our award-winning newspa- in your means and interest to help I've learned the importance of percanbroadenourfinancialbase them, you do so. Mine wanted to thick socks and good boots. I've to help secure a sound future for us play hockey. Ambivalent or not, I learned that those hand-warmer and the communities we serve, was along for the ride. things really do work. I've learned Because we are independent, During my son's first year of play, that hot cocoa tastes better when we're on our own to try new things I had to help him suit up a couple you're cold. and make necessary adjustments of times. I couldn't believe the com- I've also learned that when my and changes. We don't have the plexity of the garb. There were pads kids enjoy something thoroughly safety net of a big corporate media and socks and protectors all held and entirely, it's hard for me not to outlet. We have something much together with white tape. There feel the same way. I started out as better: strong, thinking readers were funny looking pants called an ambivalent parent, but that's and advertisers. "breezers." The helmet, in and of changed. I have become a fan. I We welcome your comments itself, was a site to behold. I believe may not shout it from the rooftop, and your support in this venture, there were three or four snaps, a but I have been known to join the Send us your notices (and ads!) for chin guard, and a mouth guard hockey moms in a team cheer. It's the next saturation issue, which attached with plastic. When my fun. And besides, the clapping and will be the third Thursday of Jan- son was complete in his. attire he yelling helps keep the blood circu- uary (Jan. 21). looked like a round, padded, hel- lating to my extremities. In the meantime, Merry Christ- meted alien. Jill Pertler is a syndicated Columnist mas. We hope you enjoy this spe- What's amazing to me, is that we and award-winning freelance writer. She cial Christmas issue of the Tri- suit our little ones up like this, put appreciates your comments and can be County News. (And don't forget sharp steel blades on their feet, give reached at <pertmn@qwest.net>, or you can check out her Web site at <http:// that a subscription is a great and them a long stick, and say, "Go for marketing-by-design.home.mchsi.com/>. easy gift idea!) it!" And they do. That's the amazing And let's all hope for a happy, part. They do. safe, and prosperous 2010! County News is running a little Kimball Library changing hours j, mgdhf"mballpePUblihCurLibrscarejS- TUwedaYdClayS?dl, 3-6 ; RIJ OVER  e-tP'he. , " ule effective January 2010. The new Thursday: 10-1, 3-8 ]rA    hpger rt?ariP erl in: s s tf i r a StdiY a il:c9[-il2d I[hrDI'FJL'"  The newhours for the library are For more information about . p ] as fO2onWdS: 3-6 llb: :tfi3v;s3,ple3a;?5contact the  ..t t,,tZ I)mlm'0000" ]uJl00 I DEADLINE: IN . '{ 2 p.m. Mondays visit the library. TCN Office Hours: Thursday-Friday, Dec. 24-25 and Thursday-Friday, Dec. 31-Jan. 1 www.tricountynews.MN POSTNLASTER: Send address changes to the Tri-County News, P.O. Box 220, Kimball MN 55353. The Tri-County News (USPS 639- 180) is entered at the Post Office, KimbaU, Minnesota 55353, as Periodi- cals. It is published Thursdays by the Tri-County News, Inc., P.O. Box 220, Kimball MN 55353, Stearns County. LOCATION: Our office is at 70 Main Street South in downtown Kimball. Weekday office hours are Monday 9 a.m.-5 p.m. and Tuesday through Fri- day 9 a.m.-2 p.m. Our telephone and fax number is (320) 398-5000. E-mail can be addressed to <news@tricounty news.MN>. Our Web site is <www. tricountynews.MN>. We also have a drop site at Ertt Hardware Hank in downtown Watkins. DEADLINE: 2 p.m. Monday. RATES: Subscription rates are S30/year ($20 for age 62 and old- er) in Minnesota; $40/year ($30 for seniors) elsewhere in the U.S. Single copy price is 75 cents. STAFF: Jean Doran Matua, Editor and Publisher Sue Hughes: Creative Designer Maxine Doran: Admin, Asst. Photographer: Marguerite Laabs The staff of the Tri-County News recognizes that it has a responsi- bility to report the news accurate- ly and fairly, and that it is account- able to the public. Please contact our office if you feet we've fatten short of that objective. LETTERS: The Tri-County News welcomes letters promoting the ex- change of ideas and opinions. To be considered for publication, letters should address a topic of current or general interest. Private thanks, po- litical self-promotion, libelous let- ters, or letters denigrating character or reputation wilt not be published. All letters must bear the writer's sig- nature, address and telephone num- ber. We reserve the right to edit for clarity and readability. LEGAL PUBLICATION: The Tri- County News is the publication of record for the city of Kimball, Independent School District #739, Clearwater River Watershed Dis- trict, Stearns County, and the Townships of Fair Haven, Kingston and Maine Prairie. RECYCLING: The Tri-County News is printed with soy inks on recycled paper whenever possible. We encourage recycling. COPYRIGHT: All content herein is the property of the Tri-County News and is protected by U.S. copyright law; content may not be reproduced without our written 9rior consent. We are proud'to be a member of: Minnesota Newspaper Assoc. Kimball Area Chamber Kimball Area Historical Society Stearns County Press Assoc. 2008 MNA Award for Best Adver- tisement; 2008 Award for Portrait and Personality Photography; 2007 MNA Award for Advertising Excellence; 2007 MNA Award, Best Information Graphic; 2006 MNA Award, Classified Adver- tising; 2004 MNA Award, Advertis- ing Excellence; 2000 MNAAward, Best Local News Story. 2009, Tri-County News  .a !, n- .............................  *